What is a Marketing Video?

First things first, let's share a definition of video marketing. 

It's really quite simple. Video marketing is just what it sounds like: using video to market something. You may be marketing your business, yourself, your product, your service, and everything goes! When you use video to do it, thats video marketing! 

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Video marketing isn't just B2C-focused, although video is a powerful B2C tool, especially when teamed with social media, it is also being used more by B2B companies looking to increase leads and conversions. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video's success and areas for improvement.

Why should you focus on Video Marketing? 

In 2020, video content will account for an estimated 74% of all online traffic. Video marketing follows the same broad rules as any other kind of marketing, but there may be specific channels, rules and best practices that you're not aware of. 

This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI. 

Out of those, 82% of businesses feel video marketing is an important part of their strategy. 

Video content marketing rests on the principle of creating and distributing valuable & consistent video content to your target audience with the aim of attracting, engaging, and converting qualified leads like regular content marketing, video content marketing is a strategic marketing approach that puts the wants and needs of buyers first to ultimately drive more profitable customer action. 

Video content marketing is about considering how video can be integrated into every stage and channel of your marketing strategy, alongside other forms of content like blog posts and podcasts. 

Its focus is creating video content that is useful, entertaining and interesting for your audience, and which encourages them to engage with you further. 

According to Gary Stevens, head of research at HostingCanada.org , "retargeting our website visitors on social media has led to a 47% increase in visitor value site-wide." The granularity of video analytics on platforms like Facebook is one reason why, in 2018, 93% of businesses reported getting a new customer on social media thanks to video.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience. 

But video content , the most powerful, engaging and human communication medium of all, is regularly considered with hindsight. 

Why wouldn't you create video content as any other part of your content marketing strategy, with the benefit of research, planning and strategic distribution? 

Today, video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way. 

You need channel-specific video content for Facebook and Instagram, not to mention for your website. 

Video Encourages Social Shares In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. 

Any modern marketing strategy is based on valuable conversations with your audience, primarily delivered through quality written content distributed via websites, blogs, social media and email. 

The last handful of years saw a surge in the popularity of video as a content marketing format. 

According to Wyzowl statistics, 63% of businesses have started using video content marketing. 

The whole concept of content marketing is based on trust and creating long-term relationships. 

This is a wonderful representation of how you can use different types of video content to: Generate awareness of your brand, product or service in your target audience. 

Instagram Video Marketing is quickly becoming another social platform businesses cant afford to ignore. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. 

The acceptance of good enough production quality will lead to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc. 

When you spend money to get a marketing video in front of a larger audience, it becomes video advertising or a video ad. 

But effective marketing videos present your products in a conversational form. 

Making marketing videos for your business requires creativity and knowledge of human psychology. 

Consider how much you might need to spend on video ads on YouTube or Facebook to help speed up traction. 

This includes anything from a social media ad to a YouTube pre-roll ad, television commercial, or any other type of paid ad unit that incorporates video. 

YouTube is the second largest search engine.