What is a high production value video?

As you begin to research how to take advantage of your business's video production, it's essential to understand the ins and outs of production value for video before deciding how much money to invest in a video marketing budget.

Production values are the perceived value of the production investment seen on the screen in the final master. The irony is that high-quality production value is most noticeable when it is missing, rather than being appreciated by anyone outside of the production industry when present. 

These aren't values like moral values or family values. Production values are elements such as lighting, set design and set dressing, costuming, and special effects (the list goes on) that contribute to the overall "look and feel" of a project. Production value is a massive part of the "experience" High production value typically implies something was glossy, well-executed, professional, and quite frankly, expensive. 

From a commercial perspective, high production values are equated with quality, professionalism, and skill, all attributes desired by most brands and organizations in their advertising. But in the YouTube generation, the general public also appreciates the idea or concept in the most amateur or primary production. 

Production value can also be determined by the equipment used (camera, lights, accessories, etc.), the location you shoot at, the number of skilled video crew members, the experience of talent on camera, and even motion graphics or special effects. When you're watching a Hollywood movie or your favorite episodic show, you may not realize it, but the video crews make conscious decisions on how to move the camera. 

The camera is often handheld. The audio is often captured by an in-camera microphone The audio is usually voice on tape (versus voiceover narration recorded in a studio) The videos have minimal editing done in amateur apps such as iMovie Available light is the primary light source Color balance, tone and saturation are often what the camera captured initially (i.e., there is little to no post-processing adjustment of the picture ) There are little to no motion graphics (animated text, etc.) The video is shot at a convenient location, even if better sites exist elsewhere. Having experience shooting with a video camera will always be the difference in the quality of video you get with any camera. But, quality footage requires quality cameras. And quality videographer plays a significant role as well.

Storyboarding also helps figure out which types of lighting, camera angles, media, and scenery are needed for the video and directions for how to cut and edit the footage in post-production. 

How Quality Production Value helps Your Business?

Of course, for an independent specialist to be of any value, the specialist should be engaged early in the production process. Storyboarding also helps figure out which types of lighting, camera angles, media, and scenery are needed for the video and directions for how to cut and edit the footage in post-production. 

Of course, for an independent specialist to be of any value, the specialist should be engaged early in the production process. 

Over the years, we have refined our production process continues to bring you the best value for your production dollar. 

Business videos go viral these days, and people are all too willing to do your marketing for you by spreading the word about your video on their social media accounts. The image and brand you are trying to present are essential aspects of the video being produced.

High-quality video and Visual Story are terms that most people have heard, mainly through movie reviews in magazines, blogs, amateur reviewers on the web, and maybe even in filmmaking. Whether it is about you, your company, or your product or service, professionalism is conveyed through high-quality production value. 

The power of engaging, high-quality video is still unmatched when it comes to grabbing that first, essential bit of attention. On the flip side, if you already have a videographer in-house with AV equipment or you're working with a video marketing agency, that same new product video can have visuals, audio, and even animations.

In Conclusion, The difference in a mediocre video and a high-quality video is production value. 

If you're looking to produce a high-quality video for your business, please contact us for more information on how to get started.