Video production during COVID-19
Your video production will likely look and feel differently than if you produced it during normal circumstances.
The good news? Because of the circumstances, your audience won't care.
Thanks to many businesses currently operating through video chat and streaming video services, many people are accustomed to watching less than perfect video. That means you have some leeway. The COVID-19 outbreak has altered daily operations for most businesses. The pandemic has been especially problematic for those that rely on in-person services and interaction, like video production and social media. The last thing you want to do is shutter your business, but how can you avoid this outcome as a video company?
Here are some of our video company's steps to ensure safe and high-quality video production services during COVID-19.
Our video crews will film primarily in controlled environments, such as a rental studio. There, we can do interviews, presentations, and demonstrations with one person on-camera, at a safe distance.
Our team members will wear protective masks at all times. Any crew member who is feeling sick or has a fever is required to stay home.
We create new videos from stock footage and other video content, existing footage, voiceover, and motion graphics. We use animation to turn complex ideas and processes into visually dynamic presentations that inform, entertain, and inspire. Our post-production team is handled by a single person to avoid any unnecessary contact with other team members.
For most interviews, we prefer to conduct them primarily over FaceTime, Zoom, Skype, etc. Our production crew can set up the lighting, cameras, and lavalier microphones at the filming location, ahead of time, so that the talent can have minimal to no contact with our crew.
Our video production team is taking practical steps to safeguard everyone's health and safety during the COVID-19 pandemic. We created video production guidelines, like social distancing and masks. Any crew member who is feeling sick or has a fever is required to stay home.
Our Director of Photography and production crew also carries spare masks, gloves, sanitizing wipes, tissues, and hand sanitizer.
If a company is looking for product videos, they can ship the product to our studio, and we can talk over the details via zoom during the shoot.
And of course, let's not forget live streaming video. It's probably the safest option clients choose during the pandemic. This business model is the best option in terms of public health in the current situation. Production work and workflow is relatively simple and straightforward.
Your job didn't become impossible, but rather something you've have to get more creative with. A final step you can take to keep your production company running through the coronavirus outbreak is adjusting your services to your client's needs. Your production company doesn't have to shut its doors during this crisis.