CASE STUDY: How to Make Your Company Event Unforgettable With Creative and Dynamic Video Production - The House Fund Venture Capital Conference at California Memorial Stadium in Berkeley, CA
The House Fund was hosting an annual event showcasing their previous year achievements and discussing the future of AI. They hired IQvideo to document the event, and capture the speakers, panel discussions, presentations, and interviews via video and photography.
Charles Yang, the Chief of Staff @ The House Fund
Project Type: Event video
Location: California Memorial Stadium, 2227 Piedmont Ave, Berkeley, CA 94720
Client: The House Fund, Venture Capital fund
Timeline: Full day production
Objectives: Capture the event, speakers, panel discussions, presentations, interviews via video and photography
Target audience: Startups who have at least one founder who is a UC Berkeley alumni, faculty member, student, or affiliate.
Challenges, Our Approach and Solutions
Challenge 1: Multiple simultaneous breakout rooms
Solution: Multiple videographers filming at the same time
Challenge 2: No PA system available for breakout rooms
Solution: Multiple lavalier microphones for each of the speakers
Challenge 3: Tough lighting and audio environment for interviews
Solution: Dedicated room isolated from the rest of the event, mobile interview lighting setup, creative camera angles for ultimate backdrops
Production Process
Pre-production: Location scouting, two Zoom calls with The House Fund CMO and marketing team
Production: Arrival and setup 1.5 hours before event start
Post-production: Highlight video of the event and the rest of the deliverables
Crew: 3 videographers, 1 photographer, a director overseeing the shooting
Equipment: Stationary video camera Sony FX3, roaming video camera Sony FX3, Sony a7s3
Deliverables: Full edits of each presentation, highlights reel, all interviews, all photos
BEHIND THE SCENES
ADDITIONAL PHOTOS FROM THE SCENE
ABOUT THE CLIENT
The House Fund focuses on investing in the cream of the crop among Berkeley's alumni, faculty, and students. With a focus on startups in their pre-seed and early stages, they seek out entrepreneurs with the potential to revolutionize their industries. The House Fund offers not just financial support, but also strategic guidance and a wealth of resources to help these startups reach their full potential. For The House Fund, investing in these bright minds is more than just a business opportunity—it's a chance to support the next generation of innovators and contribute to a better future.
Project Overview
The House Fund's annual event at California Memorial Stadium was an exciting opportunity to showcase the latest innovations in AI and entrepreneurship. IQvideo was tasked with capturing the entire event, from the speakers and panel discussions to the presentations and interviews, through photography and videography. The goal was to create multiple video edits that would highlight the most important moments and convey the energy and spirit of the event.
To achieve this, IQvideo deployed a team of three videographers and one photographer, as well as a director overseeing the shooting. After initial zoom meetings and full understanding of clients needs, we chose to arrive ahead of time, set up for the first welcome address while simultaneously capturing guests arrivals, setup details, venue and signage, drone photography and video.
CHALLENGES & SOLUTIONS
The event had multiple breakout rooms, and our client wanted us to capture every session. We resolved this issue by using multiple videographers to film each breakout room simultaneously, thus providing comprehensive video coverage.
A lack of PA systems in the breakout rooms presented another challenge. Nonetheless, we provided multiple lavalier microphones for each speaker, which eliminated the need for a PA system and ensured that each speaker's voice was recorded clearly.
The lighting and audio environment for interviews was challenging as well. We addressed this by using a separate space that was isolated from the rest of the event. We set up a mobile interview lighting system and used creative camera angles to provide the perfect backdrops for the interviews, resulting in high-quality audio and video footage.
PRODUCTION PROCESS
Pre-Production
Before the shoot, we held several Zoom meetings with the client to discuss their needs and event agenda. Our team scouted the location to ensure that we were perfectly prepared for the shoot.
Production
On the day of the event, we arrived ahead of time to set up the equipment for all event rooms, interviews, and sound recording. While preparing for the event, we also took the opportunity to capture some of the event space's details and drone photography to make the final product more engaging.
Post-Production
After the event, we started working on the post-production phase. Within a week, the first draft of the highlights video was ready. After two rounds of adjustments, including color correction and audio treatment, the final video was ready. The rest of the deliverables were also completed on time.
California Memorial Stadium
Located at 2227 Piedmont Ave in Berkeley, CA, on the campus of the University of California, California Memorial Stadium is a grand structure with a seating capacity of 63,000. Primarily designed to host college football games, this stadium has seen the grandeur of concerts, political rallies, and many more events over the years. The California Memorial Stadium is located 14.5 miles away from San Francisco, CA.
The stadium has undergone several transformations throughout its history, with upgrades including seismic retrofitting, advanced seating arrangements, and the latest state-of-the-art video board. Despite these changes, the stadium continues to stand proudly, a symbol of strength and endurance.
The stadium's name is a tribute to the Californians who lost their lives during the great World War I. On the east side of the stadium stands a memorial wall bearing the names of the brave fallen.
The stadium is located at the intersection of Piedmont Avenue and Stadium Rim Way, with the latter running along the east side of the structure, providing easy access to the stadium's primary entrances. Piedmont Avenue, on the west side of the stadium, is a major thoroughfare in Berkeley.
The stadium is easily accessible via public transport, with several bus lines and the Bay Area Rapid Transit (BART) system serving the area.
In addition to hosting thrilling football games, California Memorial Stadium is also home to other events throughout the year, including graduation ceremonies, high school football games, and exciting community festivals. The stadium has become an integral part of the community, a source of pride and inspiration for all those who call Berkeley their home.
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